About UNDER ARMOUR

UNDER ARMOUR

Under Armour® started with a simple plan to make a superior T-shirt; a shirt that provided compression and wicked perspiration off your skin rather than absorb it; a shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.

The technology behind Under Armour’s diverse product assortment is complex, but the program for reaping the benefits is simple:

HeatGear® for warm days, to stay cool, dry & light
ColdGear® for cold days, to stay warm, dry & light
AllSeasonGear® to stay dry, light & comfortable.

UNDER ARMOUR Golf

In 2005 Under Armour® officially launched the first golf collection in the US. The golf performance apparel and accessories are made of moisture-wicking synthetic fabrications and are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. It accomplishes the impossible: keeping you warm, without weighing you down, in cold temperatures or keeping you cool, light and dry in warm temperatures.

Besides regulating body temperature, Under Armour® products give you ultimate freedom of movement by 4-way stretch and prevent the growth of odor causing microbes. The clothes feel comfortable, won’t weigh you down and deliver durability. Specific technologies give you something extra like the UA-Storm® technology (durable water repellent finish without sacrificing breathability and mobility, even for cotton) and the ColdBlack technology (reflects IR and heat rays).

About our Business

Official Importer and Distributor for UNDER ARMOUR Golf Products for Switzerland

Since 2017 sports4ever GmbH is the official importer and distributor for UNDER ARMOUR Golf products for Switzerland. In 2019 the range was expanded with the areas "Training" and "Fitness". We supply B2B partners such as golf stores, golf clubs, fitness and health clubs, physiotherapies and sports retailers.

Inhouse
Embroidery

Thanks to our embroidery-station we can personalize all kinds of UNDERARMOUR products directly inhouse.Specially in the Golf-Market, this type of textile finishing isvery popular. We can embroider colored club logo or label team clothing with players-names in very short time.

Inhouse Textile-Printing

Our inhouse textile printing-station allowsthe personalization of all kinds of UNDER ARMOUR products without any time-consuming outsourcing. Thanks to the stretchability of modernheat transfer films, we can offer this more favourable option of textile individualization as well.

Our Team

Christian Gugler

Administration, Logistics

Owner and CEO “Sportarena, Riehen”
Master of Sport and Health Sciences
Soccer: 1981 Promotion NLB/NLA (FC Aarau)
Decathlon: 1982 European Championships Athen (8.)
Decathlon: 1988 Olympic Games 1988 Seoul
Tennis: 1991 Swiss Tennis Champion (Jungsenioren)
Golf: Amateur (best HCP +0.5)

Caroline Gugler

Customer Support

Owner and CEO “Sportarena, Riehen”
Volleyball: Swiss Champion (Uni Basel)
Volleyball: Captain of the Swiss National Team (1986)
Golf: Amateur (best HCP 6.4)

Thierry Gugler

Warehouse, Logistics

Master of Law
Golf: Amateur (best HCP 4.3)

Cédric Gugler

Ambassadors, Teaching Pros, Teams

A-Level (Economics)
Golf: Swiss Champion (U12,U18)
Golf: Member of the Swiss Amateur National Team (2020,2021)
Golf: Professional since 2023

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